Didn’t see that one coming, now did we? NBC Universal has made the dangerous decision to not renew their current contract with the iTunes store, effectively pulling all of their television content from the grand daddy of content providers. Apple has issued a press release stating that NBC wanted to raise the price of TV shows from $1.99 to $4.99/per episode. Instead of Apple then pulling NBC TV shows mid-season in December, when their licensing deal ran out, Apple has decided to pull the plug now. NBC is said to have been focusing resources on launching their own site, which will supposedly let them increase revenue over iTunes sales, because NBC will have advertisers on their site. Anyone else with us in thinking that NBC should have never dropped out?