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Mowser Closes its Doors

Updated 4 years ago
Published Apr 15th, 2008 4:03PM EDT

After some recent posts concerning many difficulties that Mowser has been having of late, Co-founder Russell Beattie announced yesterday that the service would be closing its doors. Mowser, while a fantastic service that certainly has a place in the mobile world, had trouble locating funding and was forced to shut down. For those unfamiliar with it, Mowser is / was a web portal that converted full web pages into low-end mobile browser-friendly pages. Google provides a similar service, but Mowser was often the preference for those who knew of it. Therein lies the problem, however. Lack of exposure to the wider potential customer base of low-level users resulted in a lack of interest from potential investors. It’s a vicious cycle that start ups often face unfortunately. We still think that there’s a market for products like Mowser, but the fact of the matter is that the only way to reach said market is by way of a carrier agreement or similar. The mobile web might be fading, but it’s not dead quite yet. Truly a shame that Beattie and the rest of the very talented team behind Mowser didn’t see more success with their product. Best of luck guys, we’re rooting for you.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.