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Mowser Closes its Doors

After some recent posts concerning many difficulties that Mowser has been having of late, Co-founder Russell Beattie announced yesterday that the service would be closing its doors. Mowser, while a fantastic service that certainly has a place in the mobile world, had trouble locating funding and was forced to shut down. For those unfamiliar with it, Mowser is / was a web portal that converted full web pages into low-end mobile browser-friendly pages. Google provides a similar service, but Mowser was often the preference for those who knew of it. Therein lies the problem, however. Lack of exposure to the wider potential customer base of low-level users resulted in a lack of interest from potential investors. It’s a vicious cycle that start ups often face unfortunately. We still think that there’s a market for products like Mowser, but the fact of the matter is that the only way to reach said market is by way of a carrier agreement or similar. The mobile web might be fading, but it’s not dead quite yet. Truly a shame that Beattie and the rest of the very talented team behind Mowser didn’t see more success with their product. Best of luck guys, we’re rooting for you.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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