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Motorola’s Super Bowl ad takes aim at Apple [video]

Updated Dec 19th, 2018 7:01PM EST

Motorola won’t be pulling any punches during the Super Bowl this year as it prepares to run a spot that calls out Apple’s iconic 1984 Macintosh television advertisement. The reborn cell phone maker uploaded its Super Bowl commercial to YouTube today in an effort to generate some buzz — and generate some buzz it will. Motorola’s “Goodbye 1984” ad references one of the most famous Apple commercials of all time, which compared Microsoft’s stranglehold on the PC market to Orwell’s famous novel, 1984. “2011 looks a lot like 1984,” the commercial contends, suggesting that it’s time for consumers to have choices beyond Apple’s iPad — namely, the upcoming Motorola XOOM. In any event, it’s a smart spot that is sure to make some waves and ruffle some feathers. Hit the jump for the full commercial.

UPDATE: A Motorola rep just reached out to clarify that this spot is a teaser for Motorola’s upcoming Super Bowl ad, not the actual ad, which will premier on Super Bowl Sunday.

[Via 9 to 5 Mac]

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.