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Motorola’s plan to fight back against the Apple Watch

Published Mar 10th, 2015 4:54PM EDT
Moto 360 Moto Maker
Image: Motorola

As expected, the Apple Watch has captured the attention of everyone interested in the growing wearable market. That’s not to say that everyone was impressed by it — we have plenty of our own issues with the device — but it will likely lead the conversation for the foreseeable future… unless, of course, other vendors start fighting back.

DON’T MISS: Why the Apple Watch is different from all the other garbage we’ve seen so far

That’s exactly what Motorola is doing this week by bringing the Moto 360 smartwatch to its Moto Maker site. You can choose to customize the case, the band and even the watch face. Your custom watch will update accordingly as you flip between options.

The watch face option is a strange one, considering the fact that you can change it immediately when you take it out of the box, but it’s just one more way for Motorola customers to take ownership of their watch. After all, Motorola is going to need all the help it can get if it plans on competing with the Apple Watch this spring.

If you want to build your own Moto 360, head over to the Moto Maker site right now.

Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.