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More Details on AT&T’s New Insurance Policy

Zach Epstein
May 21st, 2008 at 12:31 PM

We’re not joking people, BGR ninjas don’t sleep. On Monday we told you that AT&T was finally coming around and getting ready to offer decent handset insurance. We’ve all had those rough nights that end up with a smashed cell phone and a walk of shame. No worries though; that walk is about to get slightly less shameful. Internal AT&T memo as follows:

Wireless Phone Insurance offers customers protection against loss, theft, or accidental damage to their wireless device. Beginning June 2, 2008, Wireless Phone Insurance will expand its coverage to include all high-end phones and PDAs.

What is changing on June 2 with Wireless Phone Insurance?

Wireless Phone Insurance eligibility is being extended include high-end phones and PDAs (except Apple iPhone).

Depending on model, device deductibles will be in two tiers:

Equipment Tier 1: $50 non-refundable deductible per approved claim.

Equipment Tier 2: $125 non-refundable deductible per approved claim (for incident dates on/after November 3, 2008; $50 deductible for pre November 3, 2008 incident dates).

For new activations and upgrades if Wireless Phone Insurance is not selected as a feature on the account, a pop-up message in the billing system will alert sales reps to advise customers that they have 30 days in which to enroll in Wireless Phone Insurance.

For more information, see Know the Facts or the presentation on Wireless Phone Insurance Expanded Coverage for High-End Devices and PDAs.

Who could have guessed that the ONE device not covered by the new insurance offering would be the iPhone? Hmmm, everyone.

[Thanks Anonymous Tipster]

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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