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This epic, apocalyptic Super Bowl commercial… is for a phone case

Published Jan 30th, 2015 12:50PM EST
Mophie Smartphone Case
Image: Mophie

There’s no worse feeling than having the battery on your phone die. It’s like having all of your closest friends suddenly vanish off the face of the Earth, which is why the Super Bowl commercial from smartphone case maker Mophie is going to resonate with anyone who has ever owned a smartphone.

DON’T MISS: Video: This is T-Mobile’s Super Bowl XLIX ad

Throughout Mophie’s ad, hurricanes, blizzards, tsunamis, fires and wild animals tear the world asunder. The denizens of our planet look to the sky, aghast at the terror that the heavens have wrought. What just creator would cause such chaos? What have we done to deserve an end so tragic?

As it turns out, God’s phone simply ran out of juice.

“Gosh darn it,” he proclaims.

We’ve written about smartphone batteries countless times before on BGR, from tips for improving your phone’s battery life to the seven phones that seem to last forever on a single charge. It’s an issue that has touched all of our lives, which is why Mophie is probably going to sell a few cases once this commercial hits the air waves.

There’s no telling what could happen while your phone is dead. That’s why Mophie thinks you need one of its battery phone cases. Watch the full commercial below and see if it makes you a believer.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.