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How Will Microsoft Fight the iPhone and Android?

July 9th, 2015 at 6:50 AM
Microsoft Windows 10 Smartphones

Microsoft announced massive restructuring plans for its mobile division earlier this week, which come with an equally impressive write-off. But that doesn’t mean Microsoft is ready to admit it has lost the battle with iPhone and Android just yet. The company will continue to manufacture Windows handsets in the coming years, focusing on three categories of smartphones, and severely limiting the number of new releases.

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A person familiar with Microsoft’s plans told Bloomberg the company will launch only up to six new smartphones each year. That’s one or two models per category, with Microsoft looking to focus on business-focused devices, low-price smartphones, and high-end handsets for “Windows enthusiasts.”

Many rumors have suggested that high-end Windows 10 handsets are in the making, and Microsoft confirmed as much in previous months, without revealing any details about them. So far, the company focused on entry- to mid-range Lumia-branded handsets.

Microsoft releases about one handset per week at this time, when counting variations and geographical markets, the person said. However, the company wants to exit the locations and carrier deals where it hasn’t been successful in the past – Microsoft will keep making phones for the U.S., because of the market’s size though.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

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