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Microsoft thinks Nokia deal could push annual Windows Phone sales past 100M units

As a result of the newly inked deal between Microsoft and Nokia, the Redmond-based software giant hopes to eventually sell 100 million Windows Phone devices annually. “We have dreams and aspirations that we can get to 100 million units per year with that single deal,” Microsoft’s Chief Operating Officer Kevin Turner said during his presentation at the Microsoft Worldwide Partner Conference on Wednesday. Following Microsoft boss Steve Ballmer’s earlier admission that Windows Phone sales are still “very small,” it is now more apparent than ever that the Nokia deal can potentially make or break Microsoft’s mobile business. While there are already a handful of great devices on the market, other Windows Phone partners such as Samsung, HTC and LG are currently focusing the bulk of their efforts on Android-powered smartphones, leaving Windows Phone 7 as something of an afterthought. Android has continued to grow rapidly over the past eight months while Microsoft’s mobile OS share in the key U.S. market has actually dropped 35% since the introduction of Windows Phone 7 last November. Turner gave no indication as to how quickly Microsoft hopes to reach the 100 million-device milestone.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.