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Microsoft partners reportedly in despair as Surface tablet launch nears

Zach Epstein
October 19th, 2012 at 12:21 PM
Microsoft Surface preorders sold out

Microsoft’s (MSFT) Surface tablet continues to ruffle feathers ahead of its imminent launch next week. According to a report on Friday from Digitimes, Microsoft’s partners feel their software supplier “will no longer be concerned about its downstream partners’ thoughts or complaints” following the launch of the Redmond, Washington-based company’s debut tablet. Instead Microsoft is focused on establishing its own hardware business and breaking into the tablet market that has eluded it thus far.

Digitimes’ unnamed sources seem most concerned about pricing, and they feel the Surface RT tablet’s $499 starting price squeezes other vendors that will soon launch full Windows 8 devices at higher prices. The Surface tablet launches at midnight on October 26th, and preorders of the base model — which was available in limited quantities — sold out less than 24 hours after pre-sales were made available.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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