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Microsoft may join smartwatch fray with upcoming Apple ‘iWatch’ challenger

Microsoft joins the fray, said to be working on Apple 'iWatch' challenger

Microsoft has become the latest major consumer electronics company to see its plans for a smartwatch leak ahead of any official announcement. While Samsung remains the only company to publicly confirm that it is working on a next-generation smartwatch, half a dozen different news organizations have reported various details surrounding an imminent “iWatch” from Apple that may launch later this year. Now, The Wall Street Journal reports that Microsoft is also toying with the idea of launching its own smartwatch, and it is working with partners in the Far East to source components. The report provides no other details, though it notes that Microsoft does not currently have firm plans to launch the device, so it may never see the light of day.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.