Microsoft looks intent on growing its marketing budget to Samsung-esque proportions. Asymco’s Horace Dediu has posted a chart on his Twitter feed that compares advertising budgets for major tech companies and shows that Microsoft has really ramped up its marketing spending this year, going from roughly $1.6 billion in 2012 to more than $2.5 billion in 2013. While Microsoft’s 2013 marketing budget dwarfs Apple’s comparatively paltry 2013 budget over just over $1 billion, it’s still being vastly outgunned by Samsung and its marketing Death Star that spent well over $4 billion last year. Dediu’s chart follows below.
Why we’re about to get swamped with Surface ads this holiday season
Updated Dec 19th, 2018 8:43PM EST
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
