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Microsoft launches no holds barred anti-Google campaign [video]

“What happens when the world’s largest advertising business tries to sell productivity software on the side?” Microsoft asks users in its new Googlighting video. “Beware the Googlighting Stranger.” In response to what is undoubtedly increased pressure from Google’s cloud-based productivity suite, Microsoft has launched an all-out assault on Google and its cloud-based Google Apps product. According to Microsoft, Google’s productivity suite is a joke — a sad side project where Google moonlights in its downtime and uses unwitting corporations as guinea pigs — and businesses would be crazy to play Google’s game. “Google Apps is an ever-changing solution with experimental features that can increase complexity and the need for change management and training,” Microsoft wrote on its Why Microsoft site. “When your business needs help, Google Apps support falls short of delivering the kind and level of support you demand.” So what exactly does your business need to thrive? Microsoft is glad you asked: “Your organization has diverse needs. With Microsoft, you can deliver the right set of tools for the right users—all with appropriate layers of security and compliance technologies.” Microsoft’s no holds barred anti-Google Apps video follows below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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