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Why new Microsoft CEO Nadella wants to be the ‘anti-Ballmer’

May 9th, 2014 at 12:15 AM
Microsoft CEO Nadella Vs. Ballmer

Early approval ratings from show that new Microsoft CEO Satya Nadella is already much more popular than his predecessor Steve Ballmer and now Forbes is out with a new report explaining why: In terms of management style, Nadella has been the “anti-Ballmer” so far and it’s winning him fans.

What does it mean to be “the anti-Ballmer?” Well, by Ballmer’s own admission he was “big, bald and loud” and often gave off the impression of being a bull in a $330 billion china shop. By contrast, Forbes says that Nadella is building a reputation as someone who is calm, quiet and deliberate.

Table-pounding bravado is out; good-natured curiosity is in,” Forbes writes. “The floorboards of old business models are being pried apart. There’s less talk about seizing billion-dollar opportunities or hitting financial targets — and more emphasis on investing profits to win hordes of new users.”

Judging by the early moves that Microsoft has made ever since Nadella took over as CEO, we can definitely see that there’s been a change in business strategy. The company is much less interested in protecting Windows than it traditionally has been and it’s much more interested in getting its software onto more devices no matter what platform they use. He’s also shown that Microsoft will be willing to sacrifice profit in the short-term to pick up users, as evidenced by his decision to make Windows Phone a free-to-use mobile platform.

Forbes‘ entire report on how Nadella operates is worth reading and can be found by clicking the source link below.

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