Apple (AAPL) on Wednesday revealed a surprise update to its laptop lineup. The company announced that its Retina display-equipped MacBook Pro line has received a minor spec update and, more importantly, the laptops’ starting prices have been slashed. Apple’s 13-inch Retina MacBook Pro now starts at $1,499 with 128GB of storage and $1,699 for the 256GB model with a new 2.6 GHz processor. The entry-level 15-inch model now includes a faster 2.4 GHz quad-core processor and the high-end model now has a 2.7 GHz quad-core processor and 16GB of RAM. Apple also cut the base price of its MacBook Air with a 256GB SSD to $1,399. Apple’s full press release follows below.
Apple Updates Processors & Prices of MacBook Pro with Retina Display
CUPERTINO, California—February 13, 2013—Apple® is making the MacBook Pro® with Retina® display faster and more affordable with updated processors and lower starting prices. The 13-inch MacBook Pro with Retina display now starts at $1,499 for 128GB of flash, and $1,699 for a new 2.6 GHz processor and 256GB of flash. The 15-inch MacBook Pro with Retina display now features a faster 2.4 GHz quad-core processor, and the top-of-the-line 15-inch notebook comes with a new 2.7 GHz quad-core processor and 16GB of memory. Apple today also announced that the 13-inch MacBook Air® with 256GB of flash has a new lower price of $1,399.
The MacBook Pro with Retina display features the world’s highest resolution notebook display. Whether you’re reading emails, writing text, editing home movies in HD or retouching professional photography, everything appears vibrant, detailed and sharp, delivering an unrivaled viewing experience. The MacBook Pro with Retina display features flash storage that is up to four times faster than traditional notebook hard drives, and delivers improved reliability, instant-on responsiveness and up to 30 days of standby time.
Pricing & Availability
The updated MacBook Pro with Retina display and MacBook Air models are available today through the Apple Online Store (www.apple.com), Apple’s retail stores and Apple Authorized Resellers. Pricing details, technical specifications, configure-to-order options and accessories are available online at www.apple.com/macbook-pro and www.apple.com/macbookair.