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Mac sales slump a 'significant' 40%, analyst suggests

Updated Dec 19th, 2018 7:25PM EST

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Global Equities Research analyst Trip Chowdhry sent an investor note out on Wednesday warning that a weak back-to-school season caused last weekend’s Mac sales to slump between 35% and 40% from the weekend of July 23rd. It was “probably one of the slowest weekends for Mac sales,” Chowdhry said, suggesting that higher gas prices could be responsible for the decline. Chowdhry surveyed four different university book stores for his data, which doesn’t sound like a large enough sample pool to us, and employees in the stores said slower sales were likely due to summer break. Chowdhry thinks Apple could attract more customers by offering $100 refunds in the form of cash instead of in App Store gift cards. Not all analysts agree, of course: according to CultofMac, UBS analyst Maynard Um recently reported that the Mac “continues to be the most popular among consumers and students heading back to school.”