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Pegatron CEO says ‘cheap’ new iPhone won’t be so cheap

Low-cost iPhone Price

Apple will reportedly step up its efforts in emerging markets later this year when it launches a new “lower-cost” iPhone alongside the flagship iPhone 5S. According to a new report, however, the new entry-level iPhone might not be inexpensive enough to compete with the flood of dirt-cheap Android phones and Nokia’s Asha lineup.

During the company’s shareholders meeting on Thursday, Pegatron CEO Tong Zixian reportedly dismissed rumors that Apple’s upcoming entry-level iPhone will be cheap. “[The] price is still high,” Tong said, according to China Times. His comments suggest that rather than battle the likes of Nokia, Samsung and white-box vendors in emerging markets, Apple may simply be looking to expand its mobile portfolio in markets it already addresses.

Recent reports suggest components for Apple’s entry-level iPhone recently began shipping, and the handset is expected to launch this fall.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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