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Pegatron CEO says ‘cheap’ new iPhone won’t be so cheap

Low-cost iPhone Price

Apple will reportedly step up its efforts in emerging markets later this year when it launches a new “lower-cost” iPhone alongside the flagship iPhone 5S. According to a new report, however, the new entry-level iPhone might not be inexpensive enough to compete with the flood of dirt-cheap Android phones and Nokia’s Asha lineup.

During the company’s shareholders meeting on Thursday, Pegatron CEO Tong Zixian reportedly dismissed rumors that Apple’s upcoming entry-level iPhone will be cheap. “[The] price is still high,” Tong said, according to China Times. His comments suggest that rather than battle the likes of Nokia, Samsung and white-box vendors in emerging markets, Apple may simply be looking to expand its mobile portfolio in markets it already addresses.

Recent reports suggest components for Apple’s entry-level iPhone recently began shipping, and the handset is expected to launch this fall.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.