We do not yet know everything there is to know about Apple’s upcoming debut entry into the smartwatch space, the Apple Watch. What we do know, however, is that rival smartwatches to date have not been well received at all at this point. Total quarterly global smartwatch sales are still said to number in the hundreds of thousands at this point, so Apple will almost certainly surpass lifetime smartwatch sales of any given rival during the Apple Watch’s first few months of availability.

To be fair, smartwatches have been pretty lackluster until now, and there really isn’t much of a reason to consider buying any device that has been released at this point. As we recently reported, however, that is about to change.

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Last week, LG unveiled the LG Watch Urbane, a positively gorgeous Android Wear device that looks sleek and refined enough to be an actual entry-level luxury timepiece. Other Android Wear watches at this point fall into a different category somewhere between a Swatch watch and a Casio wrist calculator.

LG’s new smartwatch features an all-metal body with a true round display; no chunks are missing, as it the case with Motorola’s Moto 360. The design is beautiful and has wide appeal, and the included digital faces compliment the design perfectly.

Now, the LG Watch Urbane has a new promotional trailer.

There’s no release date yet but with Mobile World Congress less than a week away, we’re hoping to hear more very soon. In the meantime, the new promotional video is embedded below and the Watch Urbane’s key specs are as follows:

  • Chipset: 1.2GHz Qualcomm® Snapdragon™ 400
  • Operating System: Android Wear™
  • Display: 1.3-inch P-OLED Display (320 x 320, 245ppi)
  • Size: 45.5 x 52.2 x 10.9mm
  • Memory: 4GB eMMC/ 512MB LPDDR2
  • Battery: 410mAh
  • Sensors: 9-Axis (Gyro / Accelerometer / Compass) / Barometer /
    PPG (Heart Rate Sensor)
  • Colors: Gold / Silver
  • Other: Dust and Water Resistant (IP67)

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.