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Kindle Fire extinguishes eReader demand in Q1

Updated Dec 19th, 2018 7:49PM EST

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Amazon’s popular Kindle Fire is seen as having a huge impact on eReader shipments in the first quarter of 2012. The 7-inch Android tablet burst onto the scene in November and with less than seven weeks of availability in the fourth quarter, it managed to secure Amazon 14% of the global tablet market according to IHS iSupply. Demand for the Kindle Fire has remained strong in the first quarter — the slate is still Amazon’s best-selling electronics device for the 16th week running — and according to DigiTimes Research, eReader shipments will take a huge hit this quarter as a result. A seasonal decline from the holiday quarter to the first quarter is always anticipated, but DigiTimes’s research arm sees global eBook reader shipments dropping from 9 million units in the December quarter to just 2 million this quarter, a 78% decline. DigiTimes Research still projects solid eReader shipment growth in the coming years, however, as sales into channels jump from an estimated 22.82 million units in 2011 to more than 60 million units by 2015.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.