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JetBlue Using eBay in Attempt to Boost Sluggish Sales

Now is most definitely not a good time to run a US (or any) airline. People are traveling less, the economy is basically in the toilet and fuel is incredibly expensive which means that everything else is more expensive. On top of everything else we just entered a historically slow time of the year in terms of air travel as summer draws to a close and kids return to school. We’re not sure how far this tactic will go, but JetBlue is trying to ease the pain a bit by auctioning off a handful of flights on eBay. This doesn’t mark the first time an airline has turned to eBay but in the past, official eBay ticket auctions have been used to raise money for charity. JetBlue apparently isn’t quite concerned with humanitarianism at the moment as the airline has listed over 300 round-trip packages including single tickets, two-ticket packages and even a few mystery auctions that include hotel stays. All auctions were listed last night with varying durations and with opening prices of between 5¢ and 10¢. The auctions are expected to close between 85% and 90% of retail value, which means that travelers will indeed get a nice discount. To those interested, all flights depart on a Thursday or Friday and return on a Sunday or Monday. Travel resulting from the auctioned tickets must be completed by October 6th.

[Via ABC]


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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