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JetBlue Using eBay in Attempt to Boost Sluggish Sales

Now is most definitely not a good time to run a US (or any) airline. People are traveling less, the economy is basically in the toilet and fuel is incredibly expensive which means that everything else is more expensive. On top of everything else we just entered a historically slow time of the year in terms of air travel as summer draws to a close and kids return to school. We’re not sure how far this tactic will go, but JetBlue is trying to ease the pain a bit by auctioning off a handful of flights on eBay. This doesn’t mark the first time an airline has turned to eBay but in the past, official eBay ticket auctions have been used to raise money for charity. JetBlue apparently isn’t quite concerned with humanitarianism at the moment as the airline has listed over 300 round-trip packages including single tickets, two-ticket packages and even a few mystery auctions that include hotel stays. All auctions were listed last night with varying durations and with opening prices of between 5¢ and 10¢. The auctions are expected to close between 85% and 90% of retail value, which means that travelers will indeed get a nice discount. To those interested, all flights depart on a Thursday or Friday and return on a Sunday or Monday. Travel resulting from the auctioned tickets must be completed by October 6th.

[Via ABC]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.