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Is this the iWatch we’ve been waiting for?

Updated Dec 19th, 2018 8:47PM EST

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During the company’s earning calls for each of the past few quarters, Apple CEO Tim Cook has promised that the company is getting ready to launch devices in 2014 that will see Apple enter “exciting new product categories.” With one-third of the year now behind us, Apple has thus far relaunched an old iPad model, relaunched an old iPhone model and updated its MacBook Air lineup with slightly better processors and a slightly lower prices.

In other words, we have seen nothing exciting and nothing new.

Industry watchers almost unanimously expect Apple’s first new device of the year that actually does break into an “exciting new product category” to be the much rumored iWatch. Apple has hinted numerous times that it is getting ready to enter the wearables market, and rumors suggest it will do so with a pair of smartwatches powered by iOS.

We have seen a number of graphic designers envision an Apple smartwatch, and many of the designs have been quite impressive. They have also been fairly complex, however, and many of them don’t look like watches at all.

But perhaps Apple’s iWatch would be best-positioned to succeed if the company keeps things simple.

German Apple fan blog Apfelpage teamed up with graphic designer Eric Huisman to create a mock-up of an iWatch that keeps its design simple and elegant, letting the software do most of the talking.

Is this the iWatch we have been waiting for?

Let us know what you think of Huisman’s design in the quick one-question poll below, and check out a few more images of the design beneath the poll.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.