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Hilarious iWatch parody slams the Apple’s unannounced smartwatch

Published Jun 2nd, 2014 9:15PM EDT
iWatch Concept Parody Video

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As Apple prepared to take the stage for its yearly WWDC keynote, rumors reached a fever pitch. iOS 8 and OS X Yosemite turned out to be the only major announcements, but many speculated that Apple might also reveal a Retina MacBook Air, its first smart home devices and even offer a first glance at the iPhone 6. One product that no one expected to see? The iWatch.

Apple’s long-rumored smartwatch has devolved from a fascinating mystery into a punchline in a parody video from YouTube user Matthias. The parody nails Apple’s occasionally overzealous executives perfectly, complete with cringe-worthy job titles and flowery language that presents the fake iWatch as a work of art that could change your life. Check out the video below to see just how ridiculous the iWatch announcement might be.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.