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Hilarious iWatch parody slams the Apple’s unannounced smartwatch

iWatch Concept Parody Video

As Apple prepared to take the stage for its yearly WWDC keynote, rumors reached a fever pitch. iOS 8 and OS X Yosemite turned out to be the only major announcements, but many speculated that Apple might also reveal a Retina MacBook Air, its first smart home devices and even offer a first glance at the iPhone 6. One product that no one expected to see? The iWatch.

Apple’s long-rumored smartwatch has devolved from a fascinating mystery into a punchline in a parody video from YouTube user Matthias. The parody nails Apple’s occasionally overzealous executives perfectly, complete with cringe-worthy job titles and flowery language that presents the fake iWatch as a work of art that could change your life. Check out the video below to see just how ridiculous the iWatch announcement might be.

Jacob started covering video games and technology in college as a hobby, but it quickly became clear to him that this was what he wanted to do for a living. He currently resides in New York writing for BGR. His previously published work can be found on TechHive, VentureBeat and Game Rant.

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