Click to Skip Ad
Closing in...
  1. Best Amazon Finds Under $30
    08:33 Deals

    10 Amazon finds under $30 each that people are obsessed with right now

  2. Prime Day 2021 Deals
    10:22 Deals

    Amazon just revealed its official list of Prime Day 2021 best-sellers

  3. Amazon Deals
    10:37 Deals

    Today’s top deals: Free $15 Amazon credit, AirPods Pro back on sale, $39 soundbar, $…

  4. MyQ Smart Garage Door Opener
    08:37 Deals

    Oops! Prime Day’s best-selling smart home gadget is still down to $17

  5. Amazon Dash Smart Shelf
    15:16 Deals

    I’m obsessed with this Amazon gadget you’ve never heard of – and it&#821…

Watch: New Apple commercial makes fun of Android

July 10th, 2015 at 7:45 AM
iPhone Vs Android

There’s an old and unwritten rule in advertising which states that a market leading company should never reference competitors by name. This is why you don’t often, if ever, see Coke mention or even reference Pepsi, or McDonald’s reference Burger King.

Similarly, with the iPhone controlling the high-end of the smartphone market for years on end now, most of Apple’s advertising efforts have focused on what users can accomplish with their device rather than taking potshots at Android handsets. On the flip side, it seems as if Samsung can’t go 3 months without releasing some sort of anti-iPhone ads.

DON’T MISS: How have you used Netflix this long without knowing these 10 tips and tricks?

On Thursday evening, Apple debuted two new iPhone ads, one of which makes a not so subtle dig at Android.

Titled Hardware and Software, the ad expectedly touts the benefits of a device where both the hardware and software can be fine tuned to run more efficiently together. This of course stands in stark contrast to Android where users often have to contend with a mess of software versions and a never-ending lineup of varying hardware.

The narration reads in part, “Unlike most smartphones, we design the hardware part and the software part… When you design the whole phone, all the parts work together as one amazing part.”

Is this a knockout punch from Apple to Samsung? Certainly not, but it’s interesting to see Apple, even subtly, address why the iPhone stands above the competition.

The other ad, titled Loved, centers on how 99% of people who own an iPhone love their iPhone. The ad itself is pretty standard, but should do well enough to keep the iPhone on people’s minds as the iPhone 6s unveiling is likely just two months away now.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.

Popular News