Even though the iPhone 6 Plus is extremely popular with buyers, with China highlighted as one major market for the iOS phablet, the device does come with an unexpected side-effect, as a mobile analytics report from Citrix reveals.
The company says that, because the iPhone 6 Plus has a significantly bigger screen than any other iPhone, it provides a better viewing experience and is therefore used much more often for data-heavy services like video streaming. This is obviously something that could lead to additional data charges.
Citrix says that iPhone 6 Plus users generate twice as much data volume as iPhone 6 users, because they use the device just like they’d use a small tablet.
“iPhone 6 Plus subscribers generate the most data volume, double that of an iPhone 6. This increase impacts subscribers when choosing a new device – be careful to select a data plan that matches your super-sized screen,” the company says. “Clearly the phablet sized iPhone 6 Plus shows data usage patterns more akin to tablet usage. For mobile operators, this increase provides an opportunity to shift subscriber Wi-Fi usage towards mobile networks.”
The study also reveals that mobile subscribers accessed more than twice the amount of sports video so far this quarter compared to the same period during the third quarter last year, with iOS users generating significantly more data traffic than Android users.
The full study, which reveals other details about mobile phone usage including user engagement, app usage, and details about mobile use in the workplace, can be accessed at the source link.