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Apple’s iPhone 6 and iPad Air 2 get top exposure in brilliant sitcom episode

February 17th, 2015 at 7:20 PM
iPhone 6, iPad Air 2 and Modern Family

The iPhone and iPad have awesome photo-taking and video-recording capabilities and directors have used them to record not only a couple of Apple commercials, but also an entire surprise hit indie movie. Further proving that Apple’s iOS devices are dependable tools for movie-making is Modern Family’s latest gimmick: An entire episode was shot using almost only the iPhone 6 and iPad Air 2, The New York Times reports. That’s the sort of free publicity that Samsung’s billions can’t always get.

DON’T MISS: The real brilliance of Apple Pay – the iPhone 6 gets free marketing from major banks

The Modern Family episode shot using Apple gadgets and applications — namely the company’s FaceTime and iMessage apps — will air on Thursday, February 26th, on ABC. To make it feel real, the show’s creators shot everything at the same time, using three sets rolling at the same time.

“Everything was shot on the iPhone 6 or new iPads,” Mr. Levitan explained to the Times. “With one or two small scenes shot using MacBook Pros.”

This isn’t the first time Apple has gotten free publicity for its latest devices, since Apple Pay is being actively advertised by financial institutions alongside both the iPhone 6 and the iPhone 6 Plus.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.

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