Next week brings the introduction of the brand new iPad. The hype seems to be a bit less than that of the iPhone 6 reveal. So just how much do Apple fans care about the iPad versus the iPhone? It turns out, the difference is pretty huge.
A sampling of Google search queries by The New York Times’ search engine optimization team revealed that interest both iPads and iPhones is high year-round, but the iPad pales in comparison to the search queries for iPhones when new versions are introduced.
“New iPhone” had an average of 301,000 monthly searches over the past year. Singling out the release month of the iPhone 6 last September, that search term peaked at a whopping 2.24 million queries. This is in comparison, there were an average of 135,000 monthly searches for “new iPad,” with a peak of 673,000 searches last October when the iPad Air was announced.
The New York Times used the Google Trends tool and AdWords Keyword Planner to gather data on the iPhone and iPad searches.
This doesn’t mean that the iPad is losing popularity. When you compare the average Google searches for “new iPad” with the average monthly search for the Samsung Galaxy smartphone or tablet, the Galaxy only gets 14,800 average monthly searches for the term “new Samsung Galaxy.”