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Reuters: iPad display supplier slows production due to falling demand

Published Jan 18th, 2013 7:50AM EST
iPad Sales Q1 2013

The new iPad mini may be cannibalizing full-size iPad sales faster than Apple (AAPL) expected. According to a report from Reuters on Friday morning, iPad display panel supplier Sharp has “nearly halted” production of the iPad’s 9.7-inch display. “Sharp’s iPad screen production line at its Kameyama plant in central Japan has fallen to the minimal level to keep the line running this month after a gradual slowdown began at the end of 2012,” Reuters‘ Reiji Murai and Miyoung Kim reported, citing information from multiple unnamed sources. According to the report, it is unclear how much of the slowdown is due to typical seasonal falloff and how much is due to demand weakening or shifting to the iPad mini. Canadian equity research firm Macquarie Research previously stated that it expects iPad sales to decline 40% sequentially in the first calendar quarter.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.