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iPad mini demand to help offset seasonal sales decline in Q1 2013

Published Dec 6th, 2012 11:20AM EST
iPad Mini Retina Release Date

Consumer electronics sales typically decline following a surge in the December quarter but according to a new report, continued demand for Apple’s (AAPL) new iPad mini will help offset the typical seasonal decline in full-size iPad sales during the first quarter next year. According to Digitimes’ unnamed industry sources, orders to Apple’s iPad panel suppliers are down as much as 20% this quarter as shipments are adjusted to account for the typical slow-down after the holidays. The site’s sources state that iPad mini orders continued to climb in the fourth quarter, however, indicating that Apple anticipates continued heavy demand for the tablet through the first quarter of 2013.

Apple sold 15.4 million iPad tablets during the holiday quarter in 2011 and 11.8 million iPads during the first calendar quarter this year, a 23% drop. While Apple’s average net is lower on the less expensive iPad mini than it is on the 9.7-inch iPad, increasing iPad mini sales and healthy margins will seemingly help offset the seasonal decline in the first quarter next year.

The news comes as a bright spot following Wednesday’s trading session, which saw Apple’s shares lose 6.5% of their value — nearly $35 billion — in a single day.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.