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Apple reportedly ramps up iPad mini production ahead of October launch

Apple (AAPL) has yet to confirm the existence of its “iPad mini,” but a new report suggests the company is already planning for a blockbuster launch. Citing unnamed sources within Apple’s supply chain, Digitimes on Tuesday reported that production of Apple’s shrunken slate will ramp up to 4 million units per month beginning in September ahead of a rumored October launch. The site’s sources said that the 7.85-inch iPad entered low-volume production this past June and that Apple is expecting big sales ahead of the holidays. The iPad mini may be unveiled alongside Apple’s “iPhone 5” during a press conference next month, and it is expected to retail for $249 or $299.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.