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Apple reportedly ramps up iPad mini production ahead of October launch

Apple (AAPL) has yet to confirm the existence of its “iPad mini,” but a new report suggests the company is already planning for a blockbuster launch. Citing unnamed sources within Apple’s supply chain, Digitimes on Tuesday reported that production of Apple’s shrunken slate will ramp up to 4 million units per month beginning in September ahead of a rumored October launch. The site’s sources said that the 7.85-inch iPad entered low-volume production this past June and that Apple is expecting big sales ahead of the holidays. The iPad mini may be unveiled alongside Apple’s “iPhone 5” during a press conference next month, and it is expected to retail for $249 or $299.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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