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BlackBerry woes seen giving iPad a big boost

December 3rd, 2013 at 10:00 PM
iPad Enterprise Sales BlackBerry

It looks like BlackBerry had some very good reasons for sending its enterprise customers a letter this week letting them know that it was still alive. AllThingsD flags a new research note from Wedge Partners analyst Brian Blair claiming that BlackBerry’s recent failed attempt to sell itself has created even more uncertainty around the company and helped drive some of its corporate customers into the arms of hated rival Apple and its iPad tablets.

“The iPad has similarly moved into the enterprise as tablets have continued to replace notebooks for consumers and enterprise workers alike,” Blair writes. “Our recent work points to tremendous momentum for iPad in the enterprise over the last few months and we believe that this may be one of the most important trends for Apple as we move into the New Year.”

Blair says that the iPad may have as much as a 90% tablet market share in the enterprise and that neither Android nor Windows has done much to assert itself in the enterprise tablet mix. This could certainly change over the next year, of course, since Microsoft in particular has strong relationships with enterprise customers and will be aggressively pushing its Windows 8 tablets as a more work-friendly alternative to the iPad.

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