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Apple reportedly chops Q1 9.7-inch iPad orders in half as consumers clamor for iPad mini

iPad Demand Q1

Apple (AAPL) has reportedly cut its display orders for the full-size iPad by 50% or more for the first quarter this year as demand shifts to the iPad mini. Following reports of weaker than expected iPad demand moving into 2013, Digitimes cites multiple anonymous industry sources in stating that Apple cut first-quarter 2013 9.7-inch iPad display orders from LG Display to as few as 6 million units. Apple originally had between 12 and 15 million display panels on order from its supplier according to the report, but “increasing popularity among consumers for the iPad mini” forced Apple to slash its orders. Apple CEO Tim Cook noted on a recent earnings call that reports of component order cuts should be taken lightly as the true context of any potential order reductions is not known.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.