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Video: Emotional iPad Air ad campaign continues with poetic new clips

Updated Jan 22nd, 2014 2:06PM EST
iPad Air Sound Light Verse TV Ads
Image: Zach Epstein, BGR

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Apple on Wednesday released two new iPad Air ads part of the company’s new “Your Verse” iPad campaign. The clips follow last week’s 90-second iPad ad, whose voice-over consists of a Robin Williams’ monologue from the “Dead Poets Society” movie in which he’s quoting Walt Whitman’s “O Me! O Life!” poem. In similar fashion, the two new shorter ads – titled “Sound Verse” and “Light Verse” – show the iPad being used in a variety of day-to-day activities, with only the ending of Whitman’s poem being delivered by both commercials: “That you are here – that life exists and identity, That the powerful play goes on, and you may contribute a verse.”

In addition to releasing ads based on Whitman’s verse theme, Apple has also set up a special “Your Verse” page on its website whose purpose is to capture the many ways people use its iPads in different parts of the world.

The new iPad Air TV commercials follow below.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.