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Apple’s sneaky plan for getting iPhone and iPad owners interested in the Apple Watch

Published Mar 9th, 2015 6:02PM EDT
iOS 8.2 Apple Watch App for iPhone
Image: Chris Smith, BGR

A friend of mine who owns both an iPhone and Mac — and is thus very familiar with Apple’s universe — recently told me the Apple Watch is interesting and looks good, but that doesn’t mean it’s necessarily worth buying, especially when we’re talking about what will be at least a $350 investment. While many tech enthusiasts already know plenty of details about smartwatches, including the Apple Watch, Apple still has to explain regular users what the Apple Watch does and why you should consider buying one. And Apple has figured out a sneaky way to do just that.

For the latest breaking news from Apple’s huge event, be sure to check out our event hub!

As soon as you update your iPhone to iOS 8.2, you’ll discover a new Apple app on the phone that you can’t delete: The Apple Watch app that was briefly teased on stage (see screenshots from it above).

The app can’t be deleted since it’s going to be used by future Apple Watch buyers to pair the devices with their iPhones and access special Watch apps from the App Store. But the app is also a portal that advertises the Apple Watch to the millions of iPhone users — consider that in total, Apple has sold more than 700 million of iPhones to date and hundreds of millions of them are upgradeable to iOS 8.2.

For many people who won’t be getting the device anytime soon, the Apple Watch iOS 8.2 app is a piece of bloatware. However, for those with more open minds, the app could be an important gateway drug for showing off what the Apple Watch can do and how it will work with their favorite smartphone.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.