Click to Skip Ad
Closing in...
  1. MyQ Smart Garage Door Opener
    11:06 Deals

    Unreal Prime Day deal gets you a MyQ smart garage opener and a $40 Amazon credit for $17

  2. Amazon Dash Smart Shelf
    15:16 Deals

    I’m obsessed with this Amazon gadget you’ve never heard of – and it&#821…

  3. Prime Day Deals 2021
    04:05 Deals

    Amazon Prime Day deals 2021: See hundreds of the best deals right here

  4. Amazon Gift Card Prime Day Deals
    07:58 Deals

    Free money is definitely Amazon’s hottest deal of Prime Day 2021

  5. Home Theater Projector Deals
    20:21 Deals

    Why buy a TV when Amazon’s Prime Day home theater projector deals start at $302?

Instagram gains users in December despite recent uproar as Zynga gets pecked to death by rivals

December 27th, 2012 at 11:35 AM
Instagram Zynga Market Share

Zynga (ZNGA), the Facebook (FB) app behemoth, still reigns supreme on its most important platform. But the erosion of its dominant position continues as smaller rivals keep chipping away at its market share. On December 26, Zynga-owned Facebook applications had 267 million Monthly Active Users, down 20 million in two weeks. Far behind it followed Microsoft (MSFT) with 70 million MAU, with 65 million MAU and Instagram with 43 million MAU.

But whereas Zynga lost nearly 7% of its Monthly Active Users in the two-week run-up to Christmas, Microsoft managed to inch up by 700,000 users, by 600,000 users and Instagram by 2.1 million users.

Of course, the Facebook crackdown on aggressive customer acquisition techniques has limited the growth of all third-party app developers. But the most important of Zynga’s smaller rivals have been able to avoid the kind of MAU erosion that is now plaguing the Facebook app champion.

What really pops out from Christmas Facebook app trends is the way Instagram has been able to ride a wave of negative publicity to perky 5% monthly user growth over the past two weeks.

The tsunami of wrath and sarcasm unleashed on Twitter has not reversed Instagram’s momentum. It might even be possible that floating an outrageous-sounding privacy policy and then quickly reversing it could have simply increased Instagram’s brand recognition and piqued consumer interest among those who are not deeply involved in app trends.

This certainly adds some piquancy to the breathless commentary about Instagram’s “fatal blunder” and “possibly irreversible damage.”[bgr-post-bug]

Popular News