Get ready, Instagram fans: the ads in your timeline are about to get much, much more annoying. Instagram wisely chose Apple event day to sneak in an announcement aimed at its advertising partners, and the magic number is 30. Beginning on September 30th, Instagram will allow advertisers to run video ads that are up to 30 seconds in length. What’s more, Instagram users in 30 new countries can look forward to seeing ads hit their timelines.

The list of new countries includes Italy, Spain, Mexico, India and South Korea.

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From Instagram’s announcement:

Thousands of businesses around the world already use Instagram as their shop window, and we’re making it easier for them to do more on the platform, from brand to direct response ads. Today we’re also announcing additional capabilities:

  • Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel
  • Video ads of up to 30 seconds in length, so brands can engage in richer storytelling
  • Marquee, a new premium product that helps drive mass awareness and expanded reach in a short time-frame—perfect for events like movie premieres and new product launches
  • Delivery and optimization tools to manage and drive the best performance of campaigns across Facebook and Instagram

We’re thrilled to make it easier for businesses of all sizes to reach people with more relevant ads on Instagram. And we will continue to improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.

We’re sure you’re just as thrilled as Instagram is to see longer video ads and campaigns that spill off of Facebook and into your Instagram feed.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.