In an effort to begin monetizing Instagram more seriously, the popular photo-sharing service has plans to infuse a lot more ads into user photostreams. Additionally, the Facebook-owned company announced that it may leverage information gleaned from user Facebook accounts to serve up more targeted ads on corresponding Instagram accounts.
While advertising on Instagram, in a broad sense, is nothing new, previous advertising efforts have been limited to adverts from big time companies like Levis. Under Instagram’s new rules, advertising will now be open to all comers.
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“To give all businesses the opportunity to reach the right people, we are working to make Instagram advertising available through an Instagram Ads API and Facebook ad buying interfaces over the coming months,” the company wrote in a blog post earlier this week.
Additionally, Instagram will also begin experimenting with new types of ads that will enable advertisers to create ads with clickable links capable of installing apps and purchasing products.
All in all, this should prove to be quite the money-maker for Facebook, what with Instagram having over 300 million users who are extremely passionate about using the service.
As noted by The New York Times, “the advertising expansion has long been anticipated by marketers and investors, who see big money for Facebook and the brands in ads shown to Instagram’s users — a generally young, passionate group who share, like, click and comment on posts at a much higher rate than users of other services, including Facebook.”
