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HTC to launch North American brand campaign

In apparent anticipation of their upcoming “game changing” May 6th announcement, HTC is getting ready to launch their first ever North American brand awareness campaign. The Taiwanese manufacturer is well known for its carrier-branded devices, but has recently begun dabbling with promoting their own brand. Hoping to raise brand awareness and further solidify its place at the top of the Windows Mobile (and upcoming Android) food chain, they’ve prepared a commercial campaign that should hit movie theatres, in-flight entertainment screens, television, print, and outdoor ad spots alike beginning this week.  The first ad is already out, and besides us begging them to change the Apple-esque ending (no, really, we begged), the commercial is actually quite well done. Could HTC be planning to expand their direct-to-consumer retail business a la Nokia and Apple? We’re not sure, but they certainly have our vote of confidence if they go down that road.


Jonathan Geller founded Boy Genius Report, now known as BGR, in 2006. It became the biggest mobile news destination in the world by the end of 2009, and BGR was acquired by leading digital media company PMC in April 2010.

Jonathan is President of the newly formed BGR Media, LLC., and Editor-in-chief of the BGR website.

What started as a side project at the age of 16, quickly transpired into 24-hour days and nights of sharing exclusive and breaking news about the mobile communications industry. BGR now reaches up to 100 million readers a month through the website, syndication partners, and additional channels.