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HTC to focus on ‘Hero’ smartphones moving forward

Updated Dec 19th, 2018 7:44PM EST

HTC said recently that it will focus on the quality of its top-of-the-line “Hero” smartphones moving forward instead of pumping out a large number of devices across multiple price points. “We have to get back to focusing on what made us great – amazing hardware and a great customer experience,” HTC’s UK head Phil Roberson said in an interview with Mobile Today. “We ended 2011 with far more products than we started out with. We tried to do too much… We make great phones, but it is hard to do that when the portfolio is spread too much.” Roberson also noted that he wanted each customer to be purchasing “something special” when he or she buys a new HTC device. The company is currently expected to unveil a quad-core smartphone during Mobile World Congress, which kicks off next month. If it does announce the phone, it will no doubt be one of the company’s first “Hero” devices moving forward.