HTC and Robert Downey Jr. have something of a history together, and so far it has yielded a series of bizarre device advertisements that do precious little to actually… advertise devices. Instead, the company’s RDJ campaign has been a brand awareness effort of sorts, however successful or unsuccessful it might be at this point.

As weird as the ads have been so far, though, you’ve never seen anything quite like the 10 new promo videos HTC and Robert Downey Jr. just released for the HTC One M9.

At least, we think they’re meant to promote the HTC One M9. You be the judge.

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The series of 10 videos stars Downey Jr. in a number of nonsensical roles, all of which take place in a hotel room. We’re not sure how well they promote HTC’s upcoming new flagship M9 smartphone, but they’re certainly… interesting.

All 10 videos can be seen in the YouTube playlist embedded below.

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.