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Live from HTC’s One announcement

HTC One Live Coverage

HTC (2498) unveiled a revamped strategy and a brand new smartphone lineup last year in hopes that it would reverse the slump it had endured since late 2011 when the iPhone 4S put an end to the vendor’s record revenue run. As great as that new One-series smartphone lineup was, HTC simply couldn’t compete with Samsung’s (005930) huge marketing budget and expansive carrier support. Now, HTC is back once again with a new flagship Android phone codenamed “M7” — and reportedly launching as the “HTC One” — and by all accounts it looks like this will be HTC’s most exciting smartphone yet. But will it be enough to divert attention from Samsung’s upcoming Galaxy S IV, which will reportedly be unveiled on March 14th? Our live coverage of HTC’s press conference follows below.

UPDATE: Be sure to check out our HTC One preview!

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.