HTC (2498) unveiled a revamped strategy and a brand new smartphone lineup last year in hopes that it would reverse the slump it had endured since late 2011 when the iPhone 4S put an end to the vendor’s record revenue run. As great as that new One-series smartphone lineup was, HTC simply couldn’t compete with Samsung’s (005930) huge marketing budget and expansive carrier support. Now, HTC is back once again with a new flagship Android phone codenamed “M7” — and reportedly launching as the “HTC One” — and by all accounts it looks like this will be HTC’s most exciting smartphone yet. But will it be enough to divert attention from Samsung’s upcoming Galaxy S IV, which will reportedly be unveiled on March 14th? Our live coverage of HTC’s press conference follows below.

UPDATE: Be sure to check out our HTC One preview!

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.