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HTC may take a page from Apple’s playbook with One phones

Published Mar 13th, 2014 7:25AM EDT
HTC One (2013) Deals and Price Cuts

Just like Apple does with previous-generation iPhones when new models arrives, HTC will also keep the previous flagship around once the All New HTC One arrives, Phones Review has learned. Apparently a source “close to a popular mobile phone retail chain” in the U.K. has seen the new model and has also heard that “talks are ongoing to try and offer the original HTC One for a lower price to consumers.”

While it’ll be a while until HTC discloses such plans, the company is already offering the handset for $100 off its regular, full price. The 32GB version of the unlocked HTC One costs $499 on its website, with less than two weeks to go until the March 25 even during which the company will unveil the new arrival.

It’s not clear how much an on-contract HTC One (2013) would cost, assuming that HTC will indeed keep the model around. Also, it’s not clear whether the company will also launch a smaller HTC One (2014) this year – a new HTC One mini – or instead keep selling the 2013 version of its flagship handset alongside the brand new device. The HTC One (2014) is expected to go on sale approximately two weeks after the phone’s announcement, in early April.

Chris Smith
Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he closely follows the events in Marvel’s Cinematic Universe and other blockbuster franchises. Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.