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HTC pulls out of Brazil

Updated 4 years ago

HTC is pulling out of the Brazilian smartphone market, according to a company spokesperson speaking with Android Pit. The troubled Taiwanese manufacturer will be “completely shutting down their operations in Brazil,” laying off dozens of employees and halting device wholesales immediately, meaning the new HTC One-series will not makes its way to the South American country. The company has promised, however, that it will continue to support existing devices. “After analyzing the sales numbers, we have decided to pull out of the Brazilian market,” an HTC spokesperson said. Brazil recently passed Germany and France in global smartphone market share with more than 27 million people owning smartphones. HTC’s chief executive Peter Chou recently revealed that the company does not plan to offer low-end smartphones in an attempt to bolster sales.