A day we thought would never come is upon us as the Canadian Wireless Telecommunications Association, whose members include all of the major Canadian telcos and their subsidiaries (including all new entrants other than DAVE Wireless), have agreed to a code of conduct that benefits not themselves but their customers. Just like in the US, Canadians will now be able to walk away from their contracts penalty free if a carrier makes material changes to the terms of the contract. If the customer doesn’t wish to leave their carrier, he or she will have the option of staying on board at a grandfathered rate. Other new rules state that charges and contracts must be more clearly explained, privacy must be more fiercely protected (remember a few years ago when hundreds of pages of Rogers subscribers’ personal information were found in a dumpster?) and customer service must, well, be of service. All in all the new rules sound amazing, but only time will tell whether or not they actually have an impact on the Canadian wireless market.