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Google dethrones Apple to become most talked-about company of 2013

Updated Dec 19th, 2018 8:44PM EST
Google Vs Apple

Google had a pretty good year in 2013. The company’s share price exploded to all-time highs, Android now eclipses all other mobile platforms in global market share at more than 80%, and Google’s share of search traffic is still nearly 70% despite increased competition from Yahoo and Microsoft’s Bing. Now, there’s a new feather Google can put in its cap: According to Dow Jones, Google dethroned Apple in 2013 and because the most talked-about company in terms of global media attention.

Forget the iPad Air and iPhone 5s, Google and its products dominated the media in 2013 as Apple’s mentions in the press around the world plummeted compared to last year.

Google media mentions, 2013

According to data released recently by Dow Jones, Google was mentioned 123,769 times by the global media in 2013 compared to 114,954 times last year and 104,071 times in 2011. Meanwhile, Apple was mentioned 120,451 times this year, down 27% from 165,100 media mentions in 2012. Apple was mentioned by the media 130,511 times in 2011, so this year marks Apple’s lowest count since 2010 when it was mentioned 89,222 times.

Apple media mentions, 2013

Dow Jones’ data comes from its DJX Factiva product, which tracks and archives coverage of various companies in English-language print publications from around the world. It does not track mentions on television or the Internet.

The infographics above use data compiled between January 1st, 2013 and December 1st, 2013.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.