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Google Music said to be floundering as user count declines each week

Updated Dec 19th, 2018 7:49PM EST

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Google’s answer to iTunes, Spotify, Pandora and other popular digital music services may be in serious trouble. Reports surfaced last week suggesting Google Music wasn’t living up to expectations and now, according to music industry insider Wayne Rosso, the service may be in deeper trouble than initially thought. “I’ve never seen anything like it,” an unnamed digital music executive told Rosso. “It’s astounding. It’s hard to believe that with an install base of over 200 million Android handsets they’re actually losing customers.” The well-placed source explained to Rosso that Google Music is losing customers on a weekly basis, and that it has gotten to the point where record label executives are worried Google may discontinue the service. First launched this past November, Google Music is a music store and cloud-based digital locker combination that allows users to purchase or upload music, and then stream songs to any computer or Android-powered device.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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