Click to Skip Ad
Closing in...

Google wants Motorola to ditch the bargain bin and crank out more high-end smartphones

Updated Dec 19th, 2018 8:32PM EST

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

The first step in Google’s (GOOG) plan for reviving Motorola was to lay off 4,000 workers and creating a DARPA-like research team focused on finding cutting-edge tech. The next step, unnamed sources have told Digitimes, will be to get the company to focus more on high-end smartphones while dramatically cutting down on the number of cheaper entry-level smartphones it produces. Digitimes said that the high-end models would be along the lines of “Android models with some special features such as extra-long standby, specialized sensors, and high-end cameras” such as the Droid RAZR MAXX. At the same time, Motorola would cut down both on the number of entry-level models it produces and on the number of supply chain manufacturers it currently utilizes for those devices.


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.