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Google reportedly using ‘coercive sales tactics’ against Google TV holdouts [updated]

Dan Graziano
July 1st, 2013 at 10:45 PM
Google HTML5 YouTube App

A new report claims that Google is delaying manufacturers from releasing HTML5-based Smart TVs due to a drawn out process to earn YouTube certification. According to ETNews, the company requires manufacturers to go through “browser conformity tests” at is Mountain View headquarters before they can have access to an app for the popular video-sharing site. Google is also said to be requiring smart TV operators to place the app on the interface’s main home screen as well, and an industry insider blasted Google for taking away a company’s right of choice.

The anonymous individual suggested that Google is delaying manufacturers because they opted for HTML5-based solutions rather than Google TV, adding that requiring them to place the YouTube app in a certain location is “an act of coercive sales tactics.” Samsung was reportedly forced to delay the launch of new products because it waited three months to receive Google’s YouTube conformity certification.

UPDATE: A YouTube spokesperson reached out to BGR and provided us with the following statement:

“YouTube is already bringing HTML5-based apps to TV devices from industry leaders, to make YouTube fast, easy to access and enjoyable for our shared users. We work closely with hardware and IPTV providers around the world to create the best experience for their users, by certifying the technology within days or weeks and encouraging them to include YouTube in the first group of apps they offer.”

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