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Bing’s gains still haven’t put a dent in Google

Google Bing Market Share

The good news for Microsoft: Bing’s market share has grown by two whole percentage points over the past 10 months. The bad news: It’s been taking away users from the smaller search engines and not from Google. The latest numbers from comScore show that Bing had a market share of around 18% of all searches conducted in July, up from the 16% of searches it accounted for in September 2012. However, Google held onto its market share of 67% of all searches this past July, which means that Bing’s slight rise over the past 10 months hasn’t done anything to erode Google’s dominance of the search market. Instead, smaller search engines such as Yahoo, Ask and AOL have all seen their market shares shrink from where they were 10 months ago.

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