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Bing’s gains still haven’t put a dent in Google

Published Aug 20th, 2013 12:15AM EDT
Google Bing Market Share

The good news for Microsoft: Bing’s market share has grown by two whole percentage points over the past 10 months. The bad news: It’s been taking away users from the smaller search engines and not from Google. The latest numbers from comScore show that Bing had a market share of around 18% of all searches conducted in July, up from the 16% of searches it accounted for in September 2012. However, Google held onto its market share of 67% of all searches this past July, which means that Bing’s slight rise over the past 10 months hasn’t done anything to erode Google’s dominance of the search market. Instead, smaller search engines such as Yahoo, Ask and AOL have all seen their market shares shrink from where they were 10 months ago.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.