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Google announces ‘One Pass’ subscription solution for publishers [video]

Just one day after Apple made its App Store subscription service available to publishers, Google has already responded by announcing a similar service for its Android platform. The solution will also work in Web-based clients, allowing publishers to reach users on multiple platforms with a single solution. Much like Apple’s implementation, Google’s One Pass provides users with a single interface where they can access and manage all of their digital newspaper, magazine and other content subscriptions. Unlike App Store subscriptions, however, Google gives publishers much more freedom with regard to pricing models and flexibility. Publishers will also be able to give free or reduced subscriptions to paid print subscribers, and they can even utilize a freemium model if they so desire. Hit the break for a video from Google outlining the One Pass product.


Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.