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The most important number in the world for Google: $6.30

Google Android Revenue

Plenty of numbers are important to Google, a company that grew to dominate the Internet by creating search and advertising algorithms that its competitors simply couldn’t find a way to compete with. But today, there is one number in particular that is more important to Google than any other: $6.30. That dollar amount is what Google earns on average per year for each and every Internet user, excluding China. As MongoDB executive Matt Asay explains in a post on TechRepublic, that number shows exactly why Android is so critical to the future of Google’s business.

There are currently 2.5 billion Internet users around the world and that figure is set to increase at an explosive rate. But it’s not PCs that will connect people to the Internet in many emerging markets, it’s low-cost smartphones powered by operating systems like Android. With approximately 7.14 billion people on the planet, that’s a lot of untapped revenue for Google.

$6.30 might not seem like much, especially for a full year. But it adds up very quickly and could translate into billions of dollars — or tens of billions of dollars — for Google each year as more and more people gain access to the company’s services, thus exposing them to its various advertising products.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.